Audience: Effects theory

 1) Write a definition of a passive audience:     This is the view that audiences passively take in information from the media and that it has a effect on everyone.

2) Write a definition of an active audience: This is the more modern and generally accepted that audiences choose and interact with the media they consume.

3) Write a definition of the hypodermic needle theory: It the suggestion that audience  are always passive and take the intended message from the producer as if it was injected into their mind. 

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).