Audience classification: Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience? there age audience there targeting for and what gender there go for

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? As it not 100 percent guaranteed what the audience there targeting likes as everyone different

3) What are the seven different Psychographic groups? personality, values, attitudes and interests and life style 

4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer is materialistic and cares about image and status. The reformer is independent. The Explorer is discovery. The Succeeded is organised. The Resigned has unchanging values. The struggler seeks escape from there struggles. The mainstream core in life is security.   

5) What psychographic group or groups do YOU belong in? Think about. your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! I think I belong in the aspirer as  most things matches how I feel.